Head of Marketing
Lead TePe’s UK marketing strategy, inspire a talented team and turn global brand vision into impactful campaigns that grow trusted oral care across every channel.
Job overview
Reporting to the General Manager and forming part of the UK Leadership Team, the Head of Marketing is responsible for leading the development and execution of TePe’s marketing strategy to deliver sustainable growth, strengthen brand equity and support commercial objectives. The role plays a key part in shaping business strategy, identifying growth opportunities and strengthening TePe's position across professional, retail, e-commerce and consumer channels.
Acting as the bridge between TePe UK’s team and the global marketing organisation, the Head of Marketing ensures the effective translation of global brand and category strategies into impactful local activation
Leading a small but high performing UK marketing team and external agency partners, the Head of Marketing will drive brand performance through outstanding local execution, digital excellence and close cross-functional collaboration.
The role requires a strong blend of strategic thinking, digital expertise, commercial acumen and leadership.
Responsibilities/authorities
Strategic Leadership and Innovation. Responsible for developing and delivering TePe UK's marketing strategy in line with global brand direction and UK business objectives. They will use market, consumer and customer insight to identify growth opportunities, maximise marketing investment and ensure marketing activity supports commercial outcomes. The role includes ownership of the marketing budget, annual planning process and leadership, development and coaching of the UK Marketing team.
Activation and growth. Accountable for translating global brand and campaign strategies into effective UK market activation across professional, retail, e-commerce and consumer channels. They will lead brand management, digital marketing and customer engagement programmes, ensuring activity is relevant to the UK market, commercially effective and delivered consistently across all touchpoints.
Collaboration and delivery. Acting as the key link between TePe UK and the global marketing organisation, the Head of Marketing will foster strong cross-functional collaboration across Marketing, Sales, Education and other departments. They will manage external agency partnerships, ensure delivery within agreed budgets and timelines, and serve as the central point of contact for marketing activity within the UK business and with Sweden.
Requirements
· Min 5 years FMCG or consumer marketing experience
· Healthcare, oral care or health and beauty experience is desirable
· Held responsibility for developing strategic marketing plans
· Demonstrable excellence in campaign activation
· Experience working as part of a global marketing community
· Team leadership and capability development skills
· Experience in managing advertising and PR campaigns
· Experience in developing digital and social media strategies
· Experience of trade marketing
· Excellent communication and presentation skills
· Educated to degree level
Key competencies
Strategic mindset: strong commercial awareness, with a results driven approach. Anticipates future trends and develops long term plans to maximise effectiveness of brand investment.
Project management: excellent management and prioritization skills; communicating with, leading and influencing cross-functional teams.
Execution excellence: can transform global strategies into impactful local programmes that deliver results.
Salary: £75,000 - £85,000 per annum DOE
Role type: Office based
Location: Minimum of 3 days per week in Wells, Somerset Head Office
Benefits: Competitive pension, private medical and dental insurance
- Department
- Marketing
- Location
- Wells
Wells
What we offer
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Sustainable quality and innovation
The opportunity to work with innovative products and solutions of outstanding quality, designed for healthy smiles all over the world. -
Cutting-edge technology and production
We design our own machines and constantly work on technical improvements for a safe and efficient production. At TePe, you can participate from idea to finished product. -
A strong Swedish brand with international recognition
Millions of people rely on our products for their daily self-care. We are in close dialogue with professionals and partners worldwide, working to educate and raise awareness of good health. -
Your well-being matters
We value your competence and health and strive to maintain work-life balance and a sound working environment. We offer creative teamwork and joint activities as well as continuous professional development.
What´s your passion?
We are seeking talented professionals, but also you who are motivated by something more – the knowledge that your daily work is of value for people and the planet. The range of professions, skills and experience within our organisation creates a dynamism that is vital for maintaining steady growth. This diversity is a strength, which also requires great respect for everyone’s tasks, differences and views. What unites us is the vision of healthy smiles for life.
About TePe UK
TePe UK was founded in 2012 in Somerset. The business has been steadily growing year on year with a turnover figure in 2022 of £24m. TePe UK currently employs a team of over 30 people, located in both our Wells Office and our field based team around the UK. We are a friendly team who have a great family culture and enjoy working with each other. We invest time and effort into ensuring the health and wellbeing of the team is one of our highest priorities. As a result of this we qualified as an official Great Place to Work and been established as a centre of Excellence in Wellbeing.